Privacy Policy
Last updated: May 22, 2026
This Privacy Policy defines the administrative protocols governing the accumulation, maintenance, and processing of consumer datasets by Jacob Baer, an independently licensed Real Estate Broker in the State of Colorado (License #FA.100108375).
1. Overview & Legal Identification
Jacob Baer executes professional real estate transactions as an associated broker with Berkshire Hathaway HomeServices Colorado Real Estate out of the Erie corporate office, located at 526 Briggs Street Ste. A, Erie, CO 80516. For the execution of statutory compliance measures under the Colorado Privacy Act (CPA), Jacob Baer acts as the primary Data Controller for consumer personal information submitted directly through this platform.
2. Categories of Consumer Data Tracked & Purpose
To fulfill real estate transaction demands, property search operations, and data-driven property valuation inquiries, the following classifications of consumer records are automatically or explicitly acquired:
| Data Category | Specific Examples | Method of Sourcing | Purpose of Processing |
|---|---|---|---|
| Personally Identifiable Information (PII) | First and last name, email addresses, primary phone numbers, physical mailing addresses. | Explicit user input via valuation forms, newsletter opt-ins, and consultation requests. | Communication, identity confirmation, contract-to-close coordination, and regulatory file logging. |
| Commercial Property Criteria | Target price points, desired square footage, home layout needs, localized neighborhood indicators (e.g., Vista Ridge, Colliers Hill). | User submission filters, interactive map interactions, and saved-search creations. | Custom IDX property matching and targeted inventory notifications. |
| Digital Analytics & Tracking Metrics | Network IP addresses, device configuration models, browser client strings, clickstream histories across listing assets. | Automated tracking scripts, secure internal server logs, and browser cookies. | Website interface optimization, conversion path auditing, and defensive fraud tracking. |
3. How We Use Personal Data
We use the information we collect strictly to perform the core functions of a licensed real estate practice, including:
- Managing and customizing saved property search profiles via local Multiple Listing Service (MLS) integrations (REcolorado).
- Generating comprehensive, non-appraisal Comparative Market Analysis (CMA) and home equity reports.
- Communicating critical transactional timelines, listing updates, and local housing inventory shifts.
- Complying with regulatory obligations under the Colorado Division of Real Estate and auditing web traffic for security or fraud prevention.
4. Automated Decision-Making Technology (ADMT) Notice
This platform utilizes advanced algorithmic systems to process user property queries and generate immediate, data-driven home estimation profiles. Take notice that these automated systems are designed strictly for informational and marketing purposes. These models do not execute final, legally binding decisions regarding consumer creditworthiness, housing allocation, or real estate eligibility. Every valuation report, comparative market analysis (CMA), and transaction strategy remains subject to direct evaluation and manual modification by Jacob Baer.
5. Third-Party Distribution & Strict Data Protections
Zero Sale Policy. Consumer data acquired via this website is never sold, licensed, leased, or distributed to independent advertising agencies, commercial data brokers, or third-party mailing lists.
Transaction Vendors. Consumer information may be distributed to certified transaction partners (including licensed title insurance corporations, escrow agents, transaction coordinators, and mortgage underwriters) solely to execute an active real estate contract, with your prior consent.
MLS / IDX Integration. Interactive search queries and account credentials interface securely with REcolorado data architecture to maintain real-time automated listing updates.
6. Statutory Rights Under the Colorado Privacy Act (CPA)
In strict conformity with the Colorado Privacy Act, which enforces zero-tolerance guidelines and allows no legal cure windows for non-compliance, visitors holding Colorado residency may execute the following absolute data mandates:
- Right to Document Access & Portability. The absolute right to secure a comprehensive, digital, readable copy of all consumer logs stored within our data vaults.
- Right to Direct Erasure (Deletion). The right to command the total removal and digital destruction of all personal consumer profiles.
- Right to Data Modification. The right to adjust or correct inaccurate or incomplete identity elements within our records.
- Right to Automation Opt-Out. The right to completely reject profiling, automated targeted ads, or data monitoring. This platform natively identifies and obeys Global Privacy Control (GPC) signals deployed within browser clients to systematically block tracking.
To execute any of these statutory consumer privileges, transmit a direct notification to jacob@baerrealestate.com using the subject line "CPA Consumer Rights Directive," or call 720-357-1097.
7. Security Standards & Position 30 Compliance
In compliance with the Colorado Real Estate Commission's Position 30 regarding consumer data security, this platform operates under layered security protocols. All digital traffic routes across encrypted data layers, and personal documents are stored within firewall-isolated networks to prevent unauthorized access. Records are held strictly for the durations outlined by Colorado brokerage compliance statutes.
Contact
Jacob Baer · Colorado Real Estate Broker, License #FA.100108375
Berkshire Hathaway HomeServices Colorado Real Estate · Erie Office
526 Briggs Street Ste. A, Erie, CO 80516
jacob@baerrealestate.com · 720-357-1097